Great things coming soon.
Bridging Cultures Amplifying Influence
Great things coming soon.
Bridging Cultures Amplifying Influence
Based on our clients' needs, we focus on helping brands and influencers establish their presence in China, powering expansion, and driving sales!
We believe that we can guide you to go beyond superficial fixes—we delve into the heart of your business to uncover challenges and unlock hidden potential. By combining sharp insights with bold, creative strategies, we craft solutions uniquely designed to fuel your success.
We are passionate about transforming your digital presence into a powerhouse of growth and opportunity.
Our team has extensive experience in the Chinese digital market, market research, and consultancy:
15 years of experience working with European clients, building strong partnerships and understanding business needs.
15 years of expertise in China’s digital content creation and execution, delivering impactful, locally-tailored campaigns.
Leading Social Media Platform
WeChat is an essential tool for any company looking to establish a foothold in China.
As the primary platform for brands, WeChat enables effective communication, helps build a strong brand identity, and fosters customer loyalty.
By creating a distinctive ecosystem, WeChat has revolutionized the concept of an app. Its widespread use and immense popularity make it indispensable for anyone aiming to do business or promote their brand in China.
Premier Social Platform
Little Red Book is China’s largest social commerce platform and a key channel for B2C brands looking to thrive in the market.
Often referred to as the Chinese blend of Instagram and Pinterest, LRB is one of the trendiest and most influential social media platforms in the country. For B2C brands, it’s an essential space to establish a presence.
If you’re a consumer-focused brand targeting the Chinese market, having an official account on Little Red Book is vital. It allows you to connect directly with your target audience and expand your online following in China.
Ultimate Digital Marketing Platform
Douyin is a powerful video platform that serves as an essential tool for digital marketing across a wide range of industries. It offers excellent opportunities to boost brand awareness and generate direct leads.
While TikTok is the international counterpart of Douyin, there are significant differences between the two. In the West, TikTok is primarily popular among teens and young adults. In contrast, Douyin is widely embraced by people of all ages and demographics in China.
Leading Search Engine and Digital Ecosystem
Baidu is often referred to as the “Google of China” and is the country’s dominant search engine, commanding the largest market share. It is a critical digital marketing platform for businesses aiming to establish a presence in China.
More than just a search engine, Baidu offers a comprehensive ecosystem that includes tools for advertising, AI-powered services, maps, cloud storage, and more. Its advertising platform, Baidu Ads, allows brands to target specific audiences effectively, making it a cornerstone for SEO and SEM strategies in China.
With internet users heavily relying on Baidu for information and services, having a strong presence on this platform is essential for any brand looking to thrive in the Chinese market.
Leading Platform for Local Business Discovery
Dianping, which translates to “Mass Review” in English, is one of China’s most prominent digital platforms for finding local businesses and exclusive deals.
In addition to offering detailed shop information, customer reviews, and discounts, Dianping excels in O2O (Online to Offline) services such as group buying, restaurant bookings, food delivery, and electronic membership cards, making it an indispensable tool for both consumers and businesses.
Dianping also extends its influence to international markets. Chinese users traveling abroad rely on the platform to discover tourist attractions, restaurants, and shopping destinations. Comparable to TripAdvisor in functionality, Dianping is uniquely tailored for Chinese-speaking users, ensuring a seamless experience for its audience.
Leading Digital Payment Platform
Alipay, developed by Alibaba Group, is China’s most widely used mobile payment platform and a cornerstone of the country’s cashless economy. It allows users to pay for goods and services both online and offline, making it an indispensable tool for everyday transactions.
Beyond payments, Alipay offers a wide range of services, including utility bill payments, transportation bookings, wealth management, and insurance. Its super app functionality integrates seamlessly with e-commerce, food delivery, and travel services, creating a comprehensive digital ecosystem.
Alipay is also widely accepted internationally, catering to Chinese travelers by enabling them to pay in their local currency while abroad. For businesses targeting Chinese consumers, supporting Alipay is crucial to providing a convenient and familiar payment experience.
Ground Research
Gain invaluable insights directly from real customers and competitors on the ground.
Infographics
Turn raw data into visually compelling stories that inspire impactful decisions.
Product Testing
Engage real users to validate, refine, and perfect your product.
Account Setup
We manage registration, configuration, and design to represent your brand effectively.
Tailored Strategy
A custom content plan crafted for the Chinese market.
Localized Messaging
Professional Chinese copywriting and content adaptation.
Brand-Aligned Design
Posts and layouts that reflect your brand identity.
Community Management
Daily management and engagement with your audience.
Data Insights
Continuous analysis to optimize and enhance your strategy.
Website Construction, Migration & Registration
We build, migrate, and register your website, ensuring smooth transitions and strong online presence.
Ongoing Website Maintenance Updates
Keep your site fresh and functional with regular updates and maintenance.
Website SEO
Optimize your site for search engines to increase visibility and drive traffic.
Baidu SEM
Leverage Baidu’s search engine to enhance your reach and drive targeted traffic in China.
Targeted Reach
Effectively connect with your audience based on demographics, interests, and behavior.
Creative Development
Craft engaging ads that capture attention and communicate your brand’s message.
Strategic Planning
Develop a tailored plan that aligns with your business goals and maximizes ad spend.
Optimization
Continuously refine campaigns to improve performance and ROI.
Measurable Results
Track performance and gain insights to make data-driven decisions for future campaigns.
Tailored Content
We localize your PR articles to ensure they resonate with the Chinese audience, aligning with cultural nuances and preferences.
Polishing and Refining
Our team ensures the articles are well-crafted, professional, and engaging, making them more appealing to local media and readers.
Strategic Media Outreach
We connect your brand with 10-15 carefully selected media outlets, maximizing exposure and ensuring your message reaches the right audience.
Building Brand Visibility
Our PR efforts help establish and strengthen your brand’s presence in China, making a meaningful impact in the market.
Partnering with Influencers
Collaborating with key opinion leaders (KOLs), we amplify your brand’s message by tapping into their trusted audiences.
Engagement-Driven Campaigns
Our content is designed to spark authentic interactions, fostering deeper relationships with your audience.
Data-Driven Strategy
We track performance and analyze data to continuously optimize campaigns for maximum impact and ROI.
Long-Term Brand Advocacy
By building lasting relationships with influencers, we help turn them into loyal brand advocates who elevate your brand’s credibility.
We are passionate about transforming your digital presence into a powerhouse of growth and opportunity.