At OmniOnion’s Digital Marketing Agency, our mission is to transform ambition into lasting success through cutting-edge, strategic marketing.
Our approach is built on three core principles:
# Deep Market Understanding:
We immerse ourselves in the ever-evolving Chinese digital landscape, staying ahead of trends and consumer behaviors to craft strategies that resonate.
# Tailored Solutions:
No two brands are the same. We develop customized marketing plans that align with your unique goals, ensuring impactful results and sustainable growth.
# Seamless Integration:
We act as a bridge between your headquarters and the local market, ensuring strategic alignment and flawless execution across all touchpoints.
From branding and social media strategy to creative campaigns and PR, we bring your vision to life with a fresh, bold approach that cuts through the noise.
We believe that we can guide you to go beyond superficial fixes—we delve into the heart of your business to uncover challenges and unlock hidden potential. By combining sharp insights with bold, creative strategies, we craft solutions uniquely designed to fuel your success.
We are a bunch of marketing and campaign freaks. We have been serving in the same field for more than two decades, still exploring more fun projects to work with! Maybe you are the next one?
We don’t just offer services — we craft innovative solutions that empower brands to thrive, grow, and lead in the dynamic digital landscape. With creativity and expertise at our core, we bridge the gap between vision and achievement.
We are located in both Stockholm and Shanghai. Be ready to meet in person next time! :)
Key Members
Sales team
Faya, co-founder of OmniOnion, has over 15 years of experience in business development and marketing in China. She has collaborated with top global brands and creatives, including Alessi, MUJI’s Kenya Hara, Marco Piva, and Fritz Hansen during her time as Project Manager for Beijing Design Week.
Her background in fashion includes working as a brand consultant for select stores, bringing in luxury brands like Maison Margiela, Viktor & Rolf, and Sacai. With 5 years in Japan, she further refined her expertise in navigating diverse markets and building cross-cultural connections.
Faya’s experience makes her a valuable bridge between international brands and the dynamic Chinese market
Sales team
Moa-Karin, co-founder of OmniOnion, has a strong background in Marketing & Export Sales with a focus on China, enhanced by her studies and professional experiences in the country. She holds a Master’s degree in East Asian Studies, equipping her with deep cultural and market insights essential for successful brand positioning in China.
With over 3 years of experience at a digital marketing agency, Moa-Karin has honed her skills in developing creative marketing strategies tailored for the Chinese market.
Her academic expertise, combined with practical experience, makes her a valuable asset for brands aiming to connect with Chinese consumers effectively.
Operation team
Kiki founded China’s first street culture magazine, URBAN, in 2002, introducing young Chinese audiences to global youth subcultures, sports lifestyles, and street art.
Over the past two decades, she has led collaborations with sportswear giants like adidas, Nike, Puma, and The North Face, along with over 100 global brands such as Swatch, Apple, Absolut, and Levi’s.
Kiki’s expertise lies in blending brand promotion with street culture and contemporary art, curating showrooms, producing documentaries, organizing exhibitions, and building KOL partnerships. She also published her travel book, Domi, Let’s Go.
Recently, Kiki founded the children’s lifestyle clothing brand Weeee, which became a top-seller on TaoBao in the color illustration children’s clothing category.
Operation team
Qiu Dawang is a seasoned media professional with a background in journalism and editing for major outlets like China Business News, Business Tianxia, ELLE, Vogue, and Cosmopolitan.
With expertise in marketing and PR, Qiu has held executive roles at B&Q China, Dentsu Aegis, and McCann Worldgroup, while providing PR strategy consulting for Tencent WeChat’s PR team and Bain & Company. Their social media strategy services also extend to boutique European brands, including Fornace Brioni.
Additionally, Qiu is a renowned paper-cutting artist who has collaborated with brands like Luxottica, Nike, Sephora, and Samsung TV for art project planning, product design, and exhibition curation. These partnerships have provided Qiu with deep insights into brands’ artistic needs and extensive experience in creative project execution.
Market Research Expert
Winnie is a market research and strategy expert with 18 years of experience helping global brands navigate the complexities of the Chinese market. Her extensive professional journey includes working with top research firms such as Kantar, Ipsos, and Nielsen, where she led major projects, delivering deep consumer insights and strategic guidance.
Winnie has successfully partnered with leading brands like Coca-Cola, Nike, Uniqlo, Hilton, and Unilever, providing customized solutions to enhance their market positioning and drive sustainable growth. Her expertise spans diverse industries, including FMCG, fashion, hospitality, and lifestyle, making her a trusted advisor for brands aiming to excel in China’s dynamic market.